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About Us – Hot Tub Chooser

How we got started…

Back in 2002, our founders Nick and Karen Clamp started looking to buy a hot tub. They quickly discovered that it was a minefield of confusing information and sometimes conflicting arguments about the merits of different hot tub features.

As they journeyed towards hot tub ownership they decided to take on the challenge of helping other hot tub buyers by wading through the mountain of information and simplifying the process. WhatSpa? magazine was born in 2005 and will celebrate its 20th birthday in 2025, having helped over 1 million UK hot tub buyers to realise their dream of buying a fabulous new hot tub.

Hot Tub Chooser is Born

In 2020 the WhatSpa? editorial team realised there was a need for a platform that could compare every hot tub model on the market and match models to the individual requirements of each hot tub buyer, giving each buyer the very best 3 matches for their needs.

Our goal is to make the process of buying a hot tub as smooth and stress-free as possible for our users. We understand that investing in a hot tub is a big decision, both financially and for your overall well-being, so we want to ensure that you have all the necessary knowledge and tools to make an informed choice.

Hot Tub Chooser was designed and built using a powerful matching algorithm, and it has been supercharged in 2024 with a new quote generation engine that sends the best deal for each hot tub match directly to the buyer…think Match.com for hot tubs!

“We make choosing and buying your ideal hot tub easy and enjoyable. By comparing your requirements with our database of over 750 hot tubs and their accompanying specifications, we find you the best hot tub for you and your family,” enthused Nick.

How it Works

With Hot Tub Chooser, you can quickly and easily:

Hot Tub Chooser stringently vets every manufacturer and retailer to ensure that they meet our strict quality standards, so you can feel confident that you’re making the right purchase with only WhatSpa? Approved hot tub models, manufacturers and dealers.

We do not support online-only websites as history is littered with many examples of hot tub websites closing down at short notice and leaving customers high and dry with no support. The brands and models shown on Hot Tub Chooser will always be able to be viewed in store where you can actually meet the staff at the showroom and reassure yourself that you’re making a good long term buying decision.

Meet the Team

Nick Clamp

I’m one of the founders at WhatSpa? Media Group so I’ve been here since the very beginning in 2005! Prior to launching WhatSpa? in 2005, Karen and I ran a successful hot tub dealership in West Yorkshire.

We quickly realised that most buyers were utterly confused about how to choose a suitable hot tub brand and model. This inspired us to create WhatSpa?, which initially started as a website and later evolved into WhatSpa? magazine in 2006.

Our mission has always been to provide clear, unbiased guidance to help consumers make informed decisions.

Karen Clamp

I’m also one of the original founders at WhatSpa? and have been working in the hot tub and swim spa industry since 2003. Besides my role as the company secretary and Finance Director, I love getting involved in the front end of the business whenever possible.

I particularly enjoy working on our print publications, digital websites, and social media campaigns, ensuring that our brand stays connected with our audience through engaging and informative content.

Jonny Russell

As the Digital Marketing Manager at WhatSpa? Media Group, I oversee the digital marketing channels for Hot Tub Chooser, WhatSpa?, and WhatSwimSpa?.

Over the past five years, I’ve developed a strong understanding of the challenges consumers face in the wet leisure market and have fine-tuned our strategies to meet their needs effectively.

My goal is to ensure that our digital presence not only reaches but also resonates with our target audience, providing them with the information and support they need throughout their hot tub buying journey.

Isaac Rose

I’m the Head of Videography for WhatSpa? Media Group, handling everything related to video content.

From pre-shoot planning and filming to editing the final product, I am dedicated to creating high-quality videos that educate and inspire our audience.

My role allows me to bring the visual aspect of our brand to life, ensuring that our video content is both informative and engaging.

Alex Clamp, MSc

As the Content Marketing Manager at WhatSpa?, I spend a significant amount of my time crafting SEO-optimised blog content for Hot Tub Chooser, WhatSpa?, and WhatSwimSpa?.

In addition to writing, I assist in scripting various video content pieces we produce as a team, e.g., Hot Tub Video Reviews & Hot Tub Retailer Showcases.

My experience, enhanced by my MSc in Organisational & Occupational Psychology, allows me to create content that is not only informative but also aligns with our audience’s interests and needs.

Josh Clamp

I’m the Graphic Design and Social Media Manager at WhatSpa? Media Group, responsible for creating engaging visual content and managing our social media presence across Hot Tub Chooser, WhatSpa?, and WhatSwimSpa?.

Since joining the team, I’ve been dedicated to enhancing our brand’s digital footprint through innovative design and strategic social media deployment, ensuring that our content resonates with our audience and elevates their hot tub experience.

Our team at hottubchooser.co.uk consists of industry experts, experienced hot tub owners, and passionate writers dedicated to providing valuable and unbiased information on hot tubs.

Why buy a hot tub?

Hot tubs have grown hugely in popularity over the last few years due to their proven health benefits. Soaking in a good quality hot tub for half an hour each day can reduce stress, improve circulation, release toxins, alleviate the symptoms of muscle, joint and back pain and can vastly improve the quality of restful sleep.

Besides promoting a real sense of health and well-being, hot tubs are tremendous fun and a great way of spending quality time relaxing with friends and family. Hot tubs are one of the most life-enhancing consumer products available in the home leisure market and this shows in the growth in popularity of hot tubs throughout the UK over the last decade.